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Choosing A Brandable Domain


Having a domain name that matches your target keyword(s) does offer some benefits, but there is a bigger factor you should consider: the brandability of the domain.

Your brand is important, and your domain name is the foundation upon which your online brand will be built. Your domain name is how users will find, remember, share and identify your company online. In both social media and search engines, the domain name is the primary way by which users can identify where the link will lead.

While some marketers think search engine optimization (SEO) is only about keywords and links, the reality is that Google likes brands. Google CEO Eric Schmidt once said "Brands are the solution, not the problem. Brands are how you sort out the cesspool. Brand affinity is clearly hard-wired. It is so fundamental to human existence that it's not going away."

The first step to building a brand is choosing a brandable domain.

6 Tips for Choosing A Brandable Domain

What is a brandable domain name? Start with these factors to consider when choosing a brandable domain name.

Pick a .com extension. In most cases, .com is the best choice. This is because .com is the standard, the norm. Most users assume a company's website will end with .com; after all, 75% of all websites have a .com extension.

Be memorable. Users must be able to easily remember your domain name/brand. As Ashley Friedlein, CEO and Co-founder of Econsultancy, said, "Brand is the sum total of how someone perceives a particular organization." You can only have a lasting influence on how people perceive you if they actually remember you.

Easy to spell. Your domain name must be easy to spell. Avoid commonly misspelled words, intentional misspellings and hyphens. If you purchase a domain name with numerals, say 1widget.com, also purchase the domain name with the number spelled out - onewidget.com.

Sound authoritative. Your domain name should sound like a trustworthy authority. As this research brief puts it, users "demonstrate a clear preference now for credibility and trustworthiness in a domain name." Remember Margaret Thatcher's advice: "Being powerful is like being a lady. If you have to tell people you are, you aren't." Avoid choosing a domain such as bestwidget.com.

Shorter is better. Keep your domain name short; 1 or 2 words is best. The top 100,000 websites, on average, have nine characters in their domain names.

Be unique. One of your marketing goals should be to build a distinct brand that stands out from your competitors. Start by choosing a unique and distinctive domain name. Names like DiscountInsuranceStore.com sound generic and unremarkable compared to names such as Google.com, Yahoo.com and Zazzle.com which sound unique.

Coocab is unique, catchy, memorable and brandable. The name is also cool and friendly.

Be Smart! Buy the Domain Name, Coocab.com before it is too late.



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